Recent case studies.
Nazuk Beauty
Nazuk Beauty is a US-based beauty brand specialising in natural hair growth oils and skincare. They came to us with inconsistent social media, no email marketing, and ad spend that wasn't translating to revenue.
In the first 3 months of working together, we rebuilt their content strategy from scratch, launched automated email flows, and restructured their Meta ad campaigns using our hybrid attribution model to focus spend on creatives that actually drive purchases.
Results
- 47% increase in organic traffic from SEO blog content
- 3x increase in email revenue through automated flows
- Reduced ad CPA by 35% by pausing underperforming creatives
- Consistent 2-week content calendars with AI-generated imagery
- Full analytics dashboard connecting Shopify, Meta, GA4, and Klaviyo
Aromatopia
Aromatopia is a luxury perfume jewelry brand — handcrafted pieces that double as personal scent storytellers. They came to us with a beautiful product but a website that wasn't converting browsers into buyers, and zero email marketing infrastructure.
We started with a full website audit and redesign focused on conversion rate optimization, then took over their social media calendar to build a consistent visual identity across Instagram and TikTok. Finally, we built out their entire email marketing program — welcome series, abandoned cart, post-purchase, and weekly campaigns aligned with product launches.
Results
- Website redesign with improved product pages and checkout flow
- Conversion rate audit identifying 12 optimization opportunities
- Social media content calendar with consistent brand visuals
- Full email marketing program built from scratch
- Automated flows: welcome, abandoned cart, post-purchase, win-back
Ekouaer
Ekouaer is a global sleepwear and loungewear brand offering pajama sets, nightgowns, and nursing wear. They came to us looking to scale paid acquisition in the US market while building a stronger direct relationship with their customer base — and they wanted to create a real-world brand moment in NYC.
We took over their Google Ads program, restructured campaigns around their best-performing collections, and built out a full email marketing system to nurture buyers post-purchase. We also planned and executed an in-person pop-up event in NYC to bring the brand offline, drive PR, and connect with their community face to face.
Results
- Google Ads campaigns restructured by collection and intent
- Search, Shopping, and Performance Max campaigns optimized weekly
- NYC pop-up event — venue, marketing, and on-the-ground execution
- Full email marketing program: welcome, browse abandonment, post-purchase, and weekly campaigns
- Customer segmentation built around purchase behavior and lifecycle
Coofandy
Coofandy is a global men's fashion brand offering casual, business, and resort wear. They came to us looking to grow their US market presence through paid acquisition, build deeper customer relationships through email, and create an in-person brand moment in NYC to engage their community.
We took over their Google Ads program — restructuring Search, Shopping, and Performance Max campaigns around their seasonal collections — and built out a complete email marketing system tied to their product launches. We also planned and executed a NYC pop-up event to bring the brand to life offline and connect directly with customers.
Results
- Google Ads campaigns restructured by collection and seasonal intent
- Search, Shopping, and Performance Max campaigns optimized weekly
- NYC pop-up event — venue scouting, marketing, and on-site execution
- Full email marketing program: welcome, abandoned cart, post-purchase, win-back, and weekly campaigns
- Customer segmentation built around purchase behavior and seasonality
